Look for vulnerable answer boxes where the content in the featured snippet doesn’t quite fit, and target those. From there you’ll need to evaluate whether or not you can write content or already have content that better answers the question.ĭespite the presence of answer boxes on as many as 15% of all Google search queries, many answer boxes are filled with content not perfectly aligned to what the searcher is looking for. Once you’ve found a potential answer box to target, look at the information in the featured snippet. For example, in Conductor’s SEO Platform, Result Types reports can tell you exactly which features appear in a SERP for a specific keyword or group of keywords – whether that’s answer boxes, images, videos, and any new placements that Google will inevitably roll out. SEO technology can make easy work of identifying keywords that produce answer boxes. While new answer boxes are regularly appearing in search results, you’re better off targeting a keyword you already know has an answer box on its search engine results page. Target Keywords that Already Have Answer Boxesīy targeting keywords that already have answer boxes you can ensure that you’re putting your effort behind a keyword that Google believes can be answered simply and directly in the SERP.ĭon’t make more work for yourself. Here are six tips to get you started on optimizing your content for answer boxes: 1. You’ll want to include specific elements to your content and be careful about where you place your answer in order to win over the featured snippet. Getting your hands on the answer box, that holy grail of SEO, is more a science than an art.
#Whats in that box answers how to
But how do you win one? How to Win a Google Answer Box Securing answer boxes is the best way to start preparing for voice search. Not to mention, digital assistants like Alexa, Siri, and Cortana pull their voice search results from answer boxes. For example, Apmex, the number one seller of gold and silver online, used Conductor’s SEO Platform to identify answer boxes they should target with their price pages, and saw a 700% increase in traffic to those pages in just 90 days. Why Does the Answer Box Matter?īecause the Google answer box, also aptly called the featured snippet, is featured above all other results, the chances your link will be clicked on is MUCH higher if you appear in an answer box versus anywhere else on page 1. That’s not surprising, because content featured in the answer box has the highest CTR of any piece of content on the SERP. In the three years since it debuted on the SERP, the answer box has become a top target for SEOs. Answers are featured in a box at the very top of the SERP, above the result ranked 1st organically. Content in an answer box does not necessarily from the first result on the page but from the result which Google finds answers the question best. Google’s answer box is a box at the top of the SERP that provides quick and easy answers to questions by featuring a snippet of information from one of the pieces of content on page one. In 2015, Google introduced a new rich featured snippet to their SERP results – the answer box. Now, to get to the top of Google search results you’d be a fool to ignore the only target more elusive than ranking #1: the answer box. In fact, data shows that ranking #1 can lead to as high a CTR as 30% which results in significantly more organic traffic to your site.īut as the SERP has evolved, we’ve seen new elements added to the top of page one. While page one is a great place to rank, getting your content into the top 3 results on page one will mean your click-through rate will skyrocket.
For any marketer focused on driving organic traffic, getting content to the very top of Google search results is the single most important task they have.
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